SATURDAY, JULY 18, 2026|No. 7781

Technology · Apple

AppleCare Plus for Mac and iPad Prices Rise by $0.50 Monthly

Apple is raising AppleCare Plus subscription prices for Macs and iPads by 50 cents per month or $5 per year for new subscribers, while existing customers see no change.

News AutomationCompiled 08:13 UTC · 1 min read

Photo by Amelia Holowaty Krales / The Verge showing a MacBook, one of the devices affected by the AppleCare Plus price increase.

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3 reads

Positive / Neutral / Negative

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Apple’s reportedly raising the price for AppleCare Plus on Macs and iPads

Prices for new subscribers to Apple’s service plan will go up by 50 cents for monthly payments, and by $5 on annual plans.

by Stevie Bonifield

Jul 15, 2026, 6:39 PM EDT

268387_Apple_MacBook_Neo_AKrales_0720

Photo by Amelia Holowaty Krales / The Verge

Stevie Bonifield is a news writer covering all things consumer tech. Stevie started out at Laptop Mag writing news and reviews on hardware, gaming, and AI.

An AppleCare Plus subscription for a Mac or iPad will cost more soon, with prices going up by $0.50 per month or $5 per year for new sign-ups while remaining the same for existing subscribers, according to Bloomberg’s Mark Gurman. Gurman says that under the new AppleCare Plus pricing, “a plan for a new 13-inch MacBook Air increased to $7.99 from $7.49, or to $79.99 from $74.99 annually,” following a move last year that similarly raised the plan’s price on iPhones. We haven’t seen the new pricing reflected on Apple’s site in the US or terms of service yet, and Apple has not yet responded to a request for comment.

Last month, Apple announced that it’s raising prices on iPads, Macs, the Vision Pro, HomePod devices, and the Apple TV 4K. The increases range from $30 on the HomePod mini to $4,200 on the M3 Ultra Mac Studio. Tim Cook attributed the price hikes to the ongoing RAM shortage, saying Apple has been trying to “shield” customers but “the situation has become unsustainable.”

Price hikes on services like AppleCare Plus could also mitigate the impact of higher component costs. Apple hasn’t raised iPhone prices yet, but the iPhone 18 Pro lineup could see an impact when it launches later this year.

PAN's pipeline reviewed approximately 1 open sources for this article. No human editor reviewed this article before publication.

Three independent reads. One synthesis. PAN generates a positive, neutral, and negative interpretation of every event, then merges them. The article you are reading is the merged output. Below: the underlying reads, weighted by source coverage.

＋ POSITIVE10%

Apple's latest adjustment to AppleCare Plus pricing for Macs and iPads reflects a measured approach that shields existing subscribers from any increase, ensuring loyalty is rewarded. The modest $0.50 monthly rise—or $5 annually—for new customers aligns with broader industry trends as component costs climb. By keeping iPhone prices steady and only incrementally adjusting service fees, Apple demonstrates a commitment to affordability while maintaining top-tier support. This strategic move, paired with the company's history of absorbing costs during the RAM shortage, suggests Apple is prioritizing customer trust over short-term gains. The increase remains competitive compared to standalone insurance plans, and Apple continues to offer flexible monthly or annual options to fit varied budgets.

Source weight: ~2 documents

＝ NEUTRAL40%

Apple is increasing the price of AppleCare Plus for Macs and iPads, with new subscriptions rising by $0.50 per month or $5 per year, according to a Bloomberg report. The change applies only to new sign-ups; existing subscribers retain their current rates. This follows a similar price hike for iPhone AppleCare Plus last year. The adjustments come amid a broader Apple price increase across hardware products, including Macs, iPads, and the Vision Pro, which the company attributed to a global RAM shortage. Apple has not yet updated its US website or terms of service to reflect the new pricing, and has not commented on the report. The increase brings monthly costs for a 13-inch MacBook Air from $7.49 to $7.99, or $74.99 to $79.99 annually.

Source weight: ~2 documents

− NEGATIVE50%

Apple is once again leaning on its customers' wallets, this time hiking AppleCare Plus prices for Macs and iPads by $0.50 monthly or $5 annually for new subscribers. While existing users are spared for now, the pattern is clear: Apple is steadily raising costs across its ecosystem, from hardware to services. The move follows a recent surge in device prices blamed on a RAM shortage, yet Apple's massive cash reserves—over $180 billion—make the necessity of these increases questionable. The 6.6% monthly increase on a MacBook Air plan may seem small, but it adds up over time and sets a precedent for future hikes. With no changes for iPhone AppleCare Plus yet, customers are left wondering which product will be next. Apple's failure to comment suggests a lack of transparency that further erodes consumer trust.

Source weight: ~2 documents

→ Synthesis · Published Read

Apple is increasing the price of AppleCare Plus for Macs and iPads, with new subscriptions rising by $0.50 per month or $5 per year, according to a Bloomberg report. The change applies only to new sign-ups; existing subscribers retain their current rates. This follows a similar price hike for iPhone AppleCare Plus last year. The adjustments come amid a broader Apple price increase across hardware products, including Macs, iPads, and the Vision Pro, which the company attributed to a global RAM shortage. Apple has not yet updated its US website or terms of service to reflect the new pricing, and has not commented on the report. The increase brings monthly costs for a 13-inch MacBook Air from $7.49 to $7.99, or $74.99 to $79.99 annually.

Ingest · open sources1

Pos / Neu / Neg agents3 × passes

Cross-read conflicts0 resolved

Synthesis · final pass1

Human reviewnone

Compute · wall time787 sec

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