Creators may have escaped the Substack tax, but now they’re facing a price increase of at least $10 per month.
Creators may have escaped the Substack tax, but now they’re facing a price increase of at least $10 per month.
byEmma Roth Oct 2, 2026, 12:51 PM EDT
Beehiiv, a creator platform that has risen in popularity as an alternative to Substack, is increasing its prices — and many users aren’t happy. In a post explaining the increase, Beehiiv co-founder and CEO Tyler Denk says it will allow the company to “continue investing in our core platform experience.”
As part of the change, Beehiiv is changing the name of its mid-range Scale plan to Lite, which has gone up by at least $10 per month depending on subscriber count. For someone with up to 10,000 subscribers, for example, Beehiiv will charge $139 / month instead of $109. Meanwhile, the Pro plan (formerly Max) will cost $239 / month for up to 10,000 subscribers, a jump from the previous $219 /month price. Creators with less than 2,500 subscribers can continue using Beehiiv for free.
The price hike has several creators on social media reconsidering their decision to use the platform, which many have joined to avoid the 10 percent cut Substack takes from total subscription revenue. In a post on Bluesky, freelance journalist Tim Stevens expresses frustration with the changes to Beehiiv that he’s seen after switching to the platform earlier this year. “Since then, the sponsor choices and ad rates have tanked.” Stevens writes. “Now, Beehiiv is hiking its fees 25%, making this an even less profitable endeavor.”
Matt Lombardo, who also recently moved his NFL news site Between the Hashmarks from Substack to Beehiiv, mentioned his issues with the change as well.
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