The Landmark Global North America Cross-Border Confidence Index has identified a key barrier to international online shopping. According to the index, 43% of consumers in North America report being deterred from making purchases from foreign e-commerce sites due to the presence of hidden costs. These undisclosed fees can include duties, taxes, and unexpected shipping charges, which can significantly inflate the final price for the consumer. This data suggests a need for greater clarity and upfront communication from online retailers regarding the total cost of goods purchased internationally.
E-commerce · Consumer Behavior
Hidden Cross-Border Costs Deter 43% of North American Consumers, Landmark Global Index Reveals
A new index by Landmark Global highlights that a significant portion of consumers in North America are hesitant to shop internationally due to undisclosed fees.
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