Close to Insta360 Source: Luna Ultra Does Not Involve Fraudulently Obtaining National Subsidies; Brand Subsidies Ensure Unified Discount Prices Nationwide
Recently, Insta360 has been embroiled in a public controversy over its newly released dual-camera gimbal camera, the Luna Ultra. The product was listed at a starting price of 3,999 yuan during the launch and in some official promotional images. However, many consumers have found that online channels require a 15% government subsidy to enjoy the 3,999 yuan price, while offline channels can purchase directly without the subsidy.
A screenshot of the brand's promotion provided by a consumer shows that the original online price of the Luna Ultra standard package is about 4,700 yuan. Only by applying the government subsidy and store discounts can the actual payment reach 3,999 yuan. Without the national subsidy, the online price for the standalone camera is 4,729 yuan, not the officially claimed 3,999 yuan.
This situation has sparked heated discussion on social platforms. Some consumers question whether this practice constitutes fraudulently obtaining national subsidies and occupying consumers' subsidy quotas. It is understood that the "national subsidy" is special funding aimed at stimulating consumption and benefiting consumers, and merchants are strictly prohibited from exploiting subsidy funds by "first raising prices then offering subsidies."
An order screenshot provided by Insta360 user Cai Qiang shows that the total price of his Luna Ultra standard set was 5,118 yuan, with an actual payment of 4,328 yuan. The discounts included a store discount of 26.24 yuan and a government subsidy of 763.76 yuan.
