Instagram is testing more ways to customize ‘Your Algorithm’
Instagram users could soon see more ways to tune their content, according to a recent post from Instagram head Adam Mosseri.
Specifically, Mosseri was showing off new ways that users might access Your Algorithm, a feature that allows them to specify which topics they want to see more of, and less of. Instagram launched Your Algorithm last year and has been introducing it to more areas of the app.
“We want to evolve Your Algorithm from a setting to something that feels central to your experience on Instagram,” Mosseri said. He also noted, “Some of this is testing now, some is coming soon, some might not work.”
The examples in his post include one where pulling down in your Instagram feed eventually brings up the Your Algorithm menu, and another where swiping up from a Reel could bring up a similar customization prompt. A third shows buttons beneath each Reel to indicate whether or not you want to see more Reels like it.
The most popular comments on Mosseri’s post all make the same request. As one user put it, “WE JUST WANT OUR ALGORITHM TO SHOW THE PPL WE FOLLOW.”
We’re working on making Your Algorithm feel more present and useful across Instagram. I wanted to share a few ideas we’re exploring. Some of this is testing now, some is coming soon, some might not work. Let me know what you think.
The idea is easy access right from the home screen.
Ideally, you can tune it in real time.
We’re exploring quick signals (more of this, less of that) without interrupting what you’re watching.
Over time, we want your algorithm to feel like something you talk to rather than something that happens to you.
