MONDAY, SEPTEMBER 28, 2026|No. 16784
Business · Agriculture

Malaysia Aims to Elevate Durian Industry Beyond Local Markets

Malaysia is actively working to promote its durian industry, aiming to move beyond traditional roadside sales and introduce the fruit's diverse varieties to a wider audience.

A visitor experiences a durian-themed attraction in Kuala Lumpur, Malaysia.
A visitor experiences a durian-themed attraction in Kuala Lumpur, Malaysia.
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KUALA LUMPUR, Malaysia (AP) — Malaysia is pushing to take durian, whose powerful smell delights its lovers and repels its haters, beyond roadside stalls and family orchards and convince fans of the spiky fruit that its varieties are worth seeking out.

At the Kuala Lumpur Durian Experience Centre near the landmark Petronas Twin Towers, visitors venture into a replica durian orchard to discover the fruit’s culture and history. In another room, a theater show draws laughter. Downstairs, visitors enjoy durian platters and egg tarts crafted from the pungent fruit.


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