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Meta Platforms Inc. banned advertisements in the US from ByteDance Ltd., the former controlling owner of TikTok, intensifying the competition with the popular social video site.
On Thursday, Meta began implementing a complete restriction on ads and paid marketing messages placed on its platforms by ByteDance, the Chinese company that remains in charge of key parts of TikTok in the US. The ban will take effect in the US, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam, according to Meta, and also extend to third-party advertisers running campaigns that link to TikTok and other ByteDance properties in those countries.
