According to Artūras Rakauskas, President of the Senukai Group, the results were primarily driven by a strong synergy between physical and electronic commerce, complemented by investments in business transformation, consistently improved customer experience, a wide product range, and efficiently managed supply channels.
"Today, customers expect a seamless shopping experience, whether they shop in a physical store or online. Therefore, we view commerce as a unified experience and continuously invest in solutions that allow customers to shop faster, more conveniently, and more simply. It is precisely this synergy of physical and digital commerce that is the foundation of our growth," said A. Rakauskas.
Digital commerce – the engine of a unified experience
The success of unified commerce in 2025 was most clearly demonstrated by the growth of the digital channel. The group's online stores, managed by 'Kesko Senukai Digital', received 63 million visits – the highest in history – and the group's digital commerce revenue grew to 184.7 million euros, which was 22% higher compared to 2024. Customers were offered one of the widest product assortments in the Baltic states – over 600,000 products.
"Last year, Senukai.lt became the most visited e-commerce website in Lithuania – this is a great recognition of customer trust and also a responsibility. Leadership obliges us, so we will continue to invest in solutions that create an even better customer experience both online and in stores. We are sincerely grateful to our customers for their trust and to our employees for their daily work that earns this trust," said A. Rakauskas.
The need for a unified experience is best illustrated by changing customer behavior.
"We notice a particularly active business segment. Our e-commerce customers today are both individual buyers or families and businesses. Various contractor companies, which previously only shopped in physical stores, are increasingly choosing convenient online shopping. This shows that both private and business customers increasingly value the ability to plan purchases in advance, combine channels, and save time," said the group's president.
According to A. Rakauskas, multi-channel commerce will remain one of the company's most important strategic priorities, and the company will invest in solutions that allow customers to choose the most convenient shopping method.
Investments in artificial intelligence strengthen commerce
The unified physical and digital commerce experience is supported by technological investments. Last year, Senukai completed the first phase of investments in artificial intelligence and automation, during which advanced data analytics, process automation, and e-commerce solutions were implemented. These investments helped increase operational efficiency, accelerated digital commerce growth, and contributed to better financial results.
This year, the company began the second phase of investments. By 2030, nearly 100 million euros are planned to be invested in artificial intelligence solutions, process automation, robotics, and cybersecurity.
"During the first phase, we created a solid technological foundation for further growth. However, the greatest value is created by people – their competencies and ability to innovate allow technologies to be turned into real business results. Therefore, we invest not only in artificial intelligence and automation, but also in employee growth, leadership, and talent attraction," said A. Rakauskas.
Active expansion in the Baltic states
After a successful financial year, the company launched a new long-term expansion phase in the Baltic states. The approved investment, development, and acquisition plan envisages building or opening approximately 20,000 square meters of new retail space annually, modernizing the existing store network, and actively seeking opportunities to expand by acquiring existing retail chains or real estate properties.
At the same time, the company plans to phase out stores that no longer meet modern efficiency, energy sustainability, and customer experience standards, while new projects will be developed by implementing advanced technological solutions and adhering to high sustainability standards.
"Our growth plans are inseparable from partnerships. We invite real estate developers, brokers, funds, and other market participants in all Baltic countries to cooperate. We are open to both developing new projects and acquiring existing properties or retail chains," said A. Rakauskas.
Currently, the Senukai network consists of 94 own and franchise stores in Lithuania, Latvia, and Estonia. The group also owns 'Kesko Senukai Digital', which manages six online stores: Senukai.lt, 1A.lt, K-Senukai.lv, 1A.lv, K-Rauta.ee, and 1A.ee.
