Siri AI Arrives, Apple's Market Cap Evaporates Over 1.5 Trillion Yuan Overnight
2026-06-09 15:08:19 Source: 21st Century Business Herald Guangdong
Reporter: Kong Haili Editor: Ni Yuqing, Zeng Jingjiao, Zhang Weixian Video: Yang Haokai
Apple just released Siri AI, finally making up for the debts it owed long ago.
The biggest update at this year's WWDC (Apple Worldwide Developers Conference) is Siri AI. Simply put, it has finally transformed from a voice assistant into a true AI assistant.
It can see your screen, understand photo content, browse your emails and message history, and even help you complete tasks across apps.
A typical demonstration at the conference: A user took a photo by the sea and asked, "Where is this?" Siri identified the specific location. Then the user continued, "Did my friend move nearby recently?" Siri went directly to the message history to find the address the friend had sent. Finally, the user gave the instruction: "Help me plan a route that passes by my friend's house." The entire process was completed seamlessly.
This time, Safari, Phone, Messages, Photos, Calendar, and Shortcuts have almost all been integrated into the same AI system.
For example, Safari can help you monitor webpage changes, the Passwords app can even automatically change your passwords, and Shortcuts supports one-sentence automation processes.
Individually, these features are not new, but when they are all embedded in the system, the experience is undoubtedly more natural than downloading a separate AI app.
Over the past two years, Apple has been in an awkward position regarding AI.
When Apple Intelligence was released in 2024, Apple made a very ambitious promise, but many features were delayed and even led to lawsuits due to promotional issues.
This year, Apple finally started delivering. This is actually very close to the AI assistant people have imagined.
But here's the problem: If you follow AI developments regularly, you'll find these capabilities seem somewhat familiar.
Whether it's ChatGPT, Gemini, Claude, or many domestic smartphones, they have been doing similar things for the past two years.
Netizens joked that Apple has gone from "only Apple can do" to "finally Apple did."
However, Apple also has its own advantage: Others are making AI applications, while Apple is making an AI system. When truly connected, it runs smoothly.
Along with the AI upgrade, Apple also updated its operating systems, releasing iOS 27, iPadOS 27, macOS 27, watchOS 27, visionOS 27, and tvOS 27.
Along with the AI upgrade, Apple disclosed some performance improvements: iPhone and iPad app startup speeds are up to 30% faster, photo loading after capture is up to 70% faster, AirDrop transfer speeds are up to 80% faster; the search experiences for Spotlight, Photos, and Mail have also been rebuilt.
This year's WWDC is also an important public milestone before Apple's management transition.
The core keywords of Tim Cook's era are supply chain efficiency, service revenue, privacy and security, and ecosystem expansion. Under his tenure, Apple has grown from a hardware company centered on the iPhone into a global tech giant driven by hardware, software, and services.
But entering the AI era, Apple also faces new growth pressures. On one hand, iPhone hardware innovation has marginal slowdowns, and the smartphone market has entered a stock competition phase; on the other hand, generative AI is changing the way users interact with devices, and Apple must prove that it can still master the next-generation entry point.
This is why incoming CEO John Ternus' succession has drawn high attention. As a longtime hardware engineering executive, Ternus's appointment is seen by the outside world as a signal that Apple may re-strengthen hardware innovation. If the September Apple event launches a foldable phone as the market expects, this will not only be a change in iPhone form but also a crucial first battle for the new management to showcase their product innovation capabilities.
It is worth noting that after the conference, Apple's stock price fell. On June 8 local time, Apple's stock once rose over 3%, reaching a high of $317.4 per share, a new high since the second half of 2020. After the conference, Apple's stock fell all the way, closing down nearly 2%, with a total market capitalization of approximately $4.43 trillion, evaporating over $230 billion (approximately 1.56 trillion yuan) compared to the intraday high. After-hours trading fell another 0.3%, closing at $301.54 per share.
(Disclaimer: The content of this article is for reference only and does not constitute investment advice. Investors operate at their own risk.)
SFC
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Editor: Zeng Jingjiao, Jiang Peixia
