The Hot Sale event is projected to generate up to 800 million pesos in economic activity in Queretaro, according to estimates from the state's Chamber of Commerce. The event, which features online discounts and promotions, is scheduled to run for nine days, from May 25th to June 2nd.
Nationally, Hot Sale is anticipated to achieve 42.725 billion pesos in sales, positioning it as a major e-commerce campaign in Mexico. Online sales in the country have shown consistent growth, reaching 941 billion pesos in 2025, a 19.2% increase from the previous year.
Consumers are advised by the Chamber of Commerce to exercise caution when shopping online. Recommendations include verifying website security protocols, reviewing payment and return policies, and comparing prices before making purchases. The organization also encourages supporting formal businesses and local enterprises to ensure economic benefits are retained within Queretaro.
The event reflects the ongoing expansion of e-commerce in Mexico. While it presents opportunities for businesses and consumers, the Chamber of Commerce emphasizes the importance of secure online practices and supporting the local economy.
