Recently, in the 300-mu cherry base in Gaocun Township, Pingwu County, ripe cherries hung on the branches, full of fruit aroma. The e-commerce self-media team of Pingwu County entered the base to carry out a field live broadcast, promoting local high-quality fresh fruits online.
At the live broadcast site, e-commerce live streaming expert Wang Long enthusiastically introduced in front of the camera: "The cherries in our Gaocun Township are ecologically grown, naturally ripened, without forced ripening, and are picked and shipped on the same day." "Here you can not only enjoy delicious cherries and characteristic homestays but also go hiking in Laohegou and experience nature study. Everyone is welcome to come and experience it." The host immersively explained the growth advantages and taste characteristics of the cherries, and attracted many netizens to place orders through real-time interactive Q&A, giving away benefits, and flash sale sessions, with the live broadcast room's popularity continuing to rise.
Using the fruit as a medium and tourism to revitalize the village. Since the cherries went on the market this year, the local area has continuously expanded sales channels through multiple field live broadcasts. As of now, the total online sales of cherries in the township have exceeded one million yuan. Relying on the characteristic fruit and vegetable industry to attract customers, Gaocun Township has deeply integrated the summer resort health preservation, homestay tourism, and nature study business formats, creating a development model of "agriculture + cultural tourism + study," enriching the summer cool travel experience, promoting the deep integration of agriculture, culture, and tourism, and driving steady income growth for the people.
Since the beginning of summer, local homestays have been basically fully booked on weekends and holidays. At present, Gaocun Township has 22 boutique homestays, an ecological agriculture industry scale of more than 3,000 mu, and the annual reception of study and summer tourists in Laohegou exceeds 40,000 person-times, with the comprehensive annual income of agriculture, forestry, and tourism exceeding 50 million yuan. Relying on the transportation advantages of the Jiumian Expressway, Gaocun Township has transformed into a popular short-distance tourist destination in Sichuan, forming a four-season cultural tourism pattern of "appreciating flowers in spring, picking fruits in summer, viewing leaves in autumn, and health preservation in winter." (Tang Xuemei, reporter Ren Luxiao)
