Key Points
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Buying $500 of Nvidia stock on the first trading day of every month since December 2022 has turned $23,000 into about $79,000.
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About 60% of the shares the plan accumulated came from its first 12 months of buying.
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Nvidia's newest quarterly report showed revenue more than doubling year over year, to $96.2 billion.
OpenAI released ChatGPT to the public on Nov. 30, 2022. Suppose that, rather than trying to pick the perfect moment to invest in the artificial intelligence (AI) boom that followed, an investor simply started buying $500 of Nvidia( NVDA +2.30%) stock on the first trading day of every month, beginning the next day, Dec. 1, 2022.
By this month's purchase on Sept. 1, the plan would have made 46 buys and put $23,000 to work. Using split-adjusted closing prices, that money bought about 354 shares. With the stock around $222 as of this writing, the position is worth about $79,000, more than triple the total invested.
Not bad for a habit that never required a single decision about timing. But the way those gains arrived is worth understanding before copying the plan.
Does buying Nvidia this way still make sense from here?
The first year did most of the work
The plan's first purchase went through at $17.14 per share. Its cheapest, one month later in early January 2023, cost about $14. Its most expensive, this past June, cost about $224.
That spread explains almost everything about the outcome. The first 12 monthly buys, $6,000 in total, picked up about 214 shares, all at prices below $50 -- 60% of everything the plan ever accumulated. The last 12 buys also put in $6,000, but at prices ranging from about $176 to $224, they added only about 31 shares. That slice of the position is worth about $6,900 today, up about 15%. In other words, the early money did the compounding. And the recent money has barely gotten started.
A $27 billion year became a $96 billion quarter
The business the plan was buying in late 2022 barely resembles today's. The plan's first two purchases landed inside Nvidia's fiscal 2023, which wrapped up that January -- a year in which the company's revenue totaled about $27 billion, essentially unchanged from the year before.
The AI build-out changed that. During the three months that ended July 26 (Nvidia's fiscal second quarter of 2027), revenue came to $96.2 billion, up 106% year over year and 18% from the quarter before. And management's guidance calls for about $108 billion in the current quarter, another double-digit step up from there. In other words, Nvidia expects to generate four times fiscal 2023's full-year total in a single quarter.
Profits have kept pace. Fiscal second-quarter net income more than doubled from the year-ago period, to $59.7 billion, meaning Nvidia kept about 62 cents of every dollar of revenue as profit.
Growth like that at this scale is extraordinary, and it's the main reason I think the plan's later, pricier buys can still work out.
Still a buy, $500 at a time?
After the stock's climb from about $17 to about $222, you might assume shares have become painfully expensive. But by one key measure, they haven't. The stock sells for about 14 times the earnings Nvidia is expected to produce in fiscal 2028, because profits have grown even faster than the share price.

NASDAQ: NVDA
Nvidia
NVDA Motley Fool Moneyball Superscore: 94 out of 100. Get access to Motley Fool Moneyball. Premium Feature
Moneyball Superscore
94/100
Today's Change
(2.30%) $5.11
Current Price
$227.38
NVDA
YTD1w1m3m6m1y5y
PriceVS S&P
Key Data Points
Market Cap
$5.4TMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.
Day's Range
$221.56
- $228.50
52wk Range
$164.27
- $236.54
Volume
109.6M
Avg Vol
129.3M
Gross Margin
74.67%
Dividend Yield
0.23%
The risks haven't gone anywhere, though. Nvidia's revenue is concentrated among a limited number of enormous customers, whose spending plans can change. After all, the chip industry has been cyclical for decades. If AI spending takes a breather, the stock could fall hard, as it has a few times since the plan began.
That, arguably, is the strongest case for buying on a schedule. Not only does a schedule remove the guesswork, but it also keeps the money going in through the slides. The buys made during the spring 2025 sell-off, at prices from about $110 to $114, have nearly doubled since, and nobody had to pick the bottom for that to happen.
Would I keep the $500 going out the door each month? I would.
Today's buyer won't get 2022's prices, and the next few years may not repeat them. But shares don't carry the kind of price tag that should scare off a monthly buyer. I'd keep the buys going from here.
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About the Author
Daniel Sparks is a contributing Motley Fool stock market analyst covering technology, industrials, financials, and consumer goods. Daniel is the owner and chief investment officer of Sparks Capital Management. He holds a master’s degree in business administration from Colorado State University. The Globe and Mail profiled him and his investing philosophy in an article titled, “This stock picker is outperforming nearly everybody else. Here’s how he is doing it.”
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Stocks Mentioned
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\ $227.38\
\ (+2.30%)+$5.11
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