Taichung Store Return Boosts Shin Kong Mitsukoshi's Mid-Year Sales Target by 40%
2026/6/2 14:33
(Taipei, 2nd June, Central News Agency reporter Ho Hsiu-ling) The department store mid-year sales event is underway. Shin Kong Mitsukoshi, the leading department store chain, stated that benefiting from the resumption of operations at its Taichung store last year and the addition of the new Xiaobeimen store, along with the leveraging of membership points, the sales target for this year's event is expected to grow by nearly 40% compared to last year. Traditionally, June is a relatively quiet month for point redemption, but the company hopes to stimulate consumption through the mid-year sales and points activities to enhance member loyalty and repurchase rates.
Shin Kong Mitsukoshi held a press conference for the mid-year sales today. The company indicated that consumer momentum in the first five months of this year has grown steadily, with sales increasing over 20% year-on-year. In particular, its cinema chain benefited from the release of international blockbusters, seeing a roughly 90% surge in sales compared to the same period last year. Dining, lifestyle concept stores, and 3C products, along with pop-up stores for Korean brands, also showed strong performance.
In terms of membership management, Shin Kong Mitsukoshi noted that the number of members holding points has increased by about 300,000 compared to last year, mainly due to the return of the Taichung store and increased foot traffic at the Xiaobeimen store. This has driven the addition of over 200,000 new members this year, simultaneously increasing the scale of points held.
The Shin Kong Mitsukoshi mid-year sales will kick off on June 4. Besides offering the first wave of summer discounts, the company is also launching a "Points Festival" activity, allowing members to redeem points for local Taiwanese products, aiming to drive point redemption and encourage return spending.
Shin Kong Mitsukoshi pointed out that in recent years, it has been continuously adjusting its mall formats and brand mix. Locations such as Xinyi New Plaza, Taipei Main Station Store, and Nanshi Store have gradually introduced new dining brands and themed restaurants since last year, boosting foot traffic and consumption growth. In the first five months of this year, overall foot traffic increased by 10% year-on-year, partly benefiting from the return of the Taichung store and new customers at the Xiaobeimen store.
Looking ahead to the second half of the year, Shin Kong Mitsukoshi said that since last year, it has initiated several mall renovation projects, including at the Nanshi Store, Xinyi New Plaza A4, and the Main Station Store, introducing more dining and lifestyle brands. The benefits are expected to materialize this year. Among these, the basement level of the Nanshi Store, which has undergone its largest renovation in eight years, is scheduled to open on June 25, introducing about 40 brands to strengthen ties with the younger customer base in the Zhongshan shopping district. (Editor: Lin Chia-hsien) 1150602
