SourseAI, an Australian software company specializing in decision intelligence, has entered into a partnership agreement with 2degrees, a New Zealand-based telecommunications provider. This deal extends SourseAI's reach into the New Zealand market, building on its existing work with mobile virtual network operators. The partnership aims to leverage artificial intelligence for commercial benefits within the telecommunications sector.
The agreement focuses on SourseAI's software, which is designed to convert customer and operational data into insights for commercial and marketing decisions. In the telecommunications context, these applications include customer retention strategies, campaign performance analysis, and customer lifetime value predictions. For 2degrees, the collaboration introduces a specialist in predictive analytics and decisioning to help optimize campaign conversions and mitigate customer attrition.
This partnership occurs as telecommunications companies are increasingly shifting their focus from broad AI experimentation to narrower applications with clear financial objectives. The industry faces pressure to justify investments in data and AI systems by demonstrating contributions to growth, customer retention, and marketing efficiency. This trend is also influencing investment decisions, with Chief Marketing Officers and executive leadership teams taking a more prominent role in AI spending.
Tanya Hyams-Young, CEO of SourseAI, stated that the agreement is part of the company's international expansion and reflects a growing operator demand for specialized, telecommunications-focused decision intelligence. She noted that operators are seeking practical AI use cases rather than general branding, desiring enhanced certainty and execution speed. SourseAI's focus on telecommunications stems from the industry's unique challenges, and the partnership with 2degrees is seen as a validation of its approach and a step in building its international operator portfolio.
