According to statistics from Yiwu Customs, Yiwu's exports of Christmas products reached 2.14 billion yuan in the first half of this year, a year-on-year increase of 20.4%. When a butterfly decoration moves, gently flapping its wings, its price can reach over one hundred yuan. A purchaser bluntly said: "If it's a new style, I'll buy it!"
Yiwu, Zhejiang: Overseas festive supplies enter peak production and sales season; buyers from multiple countries rush to purchase
At 2 p.m., at the Yiwu International Trade Market, Iraqi buyer Maher Aziz completed an order in just over ten minutes. Due to the impact of the Middle East situation, shipping times on some routes have been extended, so he needs to finish purchasing before the end of July.
Also rushing to purchase is Julio, a buyer from Ecuador. Within just half an hour, he purchased over 40 types of festive supplies from three shops: "Because China is the world's factory, the product quality is good, and the prices are competitive."
A company in Yiwu, Zhejiang, said that their order volume has increased by about 20% year-on-year since the beginning of this year. To meet demand, they have prepared accordingly: "We bought more automatic stringing machines and also hired about 50 or 60 summer part-time workers."
Overseas festive supplies continue to be updated; interactive products are favored
The secret to order growth is product innovation.
Reporters found that this year, Yiwu's overseas festive supplies are upgrading from static decorations to dynamic interactions.
By adding features such as electric devices, music, lighting, and voice-activated sensors, business owners make traditional ornaments "move," enhancing product interactivity.
Iraqi buyer Maher Aziz said: "I need new styles every year; they must be new goods, new ideas. If it's a new style, I'll buy it."
Merchant Zhang Xuyin said they launch hundreds of new products each year, first testing market feedback in stores, then focusing on developing popular styles.
Merchant Long Xijin launched a new "dynamic butterfly" this year, integrating mechanical transmission, LED lighting, and music. Wholesale prices range from 80 to over 100 yuan each, widely popular among overseas buyers. To ensure on-time delivery, the company stopped taking orders in May.
Merchant Long Xijin revealed that his secret to innovation is listening and communicating!
"Overseas customers feel that Chinese products are constantly being researched and innovated, so they are willing to share their ideas and new attempts with us. We design based on the customers' needs."
From a street market to a "world supermarket," from "feather for sugar" to "buy global, sell global," Yiwu, Zhejiang has written an entrepreneurial history of "turning stone into gold" through more than 40 years of exploration and practice.
Source: CCTV Finance
