SATURDAY, OCTOBER 10, 2026|No. 18128
News · Travel · China

Big Data Reveals Dragon Boat Holiday Trends: Heat Escape and Dragon Boat Races Top Keywords

Travel during the Dragon Boat Festival holiday is expected to see a 4% increase in outbound tourists, with graduation travel, heat escape, and dragon boat races as key highlights.

A dragon boat race draws crowds during the Dragon Boat Festival holiday, one of the key drivers of tourism growth.
A dragon boat race draws crowds during the Dragon Boat Festival holiday, one of the key drivers of tourism growth. · Photo by cheng feng on Unsplash
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During the Dragon Boat Festival holiday, people's enthusiasm for travel is high. Data analysis shows that the overall scale of outbound tourists during this year's Dragon Boat Festival holiday is expected to increase by 4% compared with the same period last year. Graduation travel, summer escape, and dragon boat races will become the three major highlights of this year's Dragon Boat Festival holiday.

Short- and medium-distance family trips are expected to become the mainstream. The number of new energy vehicle trips is expected to increase by 32% year-on-year. This year's Dragon Boat Festival holiday coincides with the end of the college entrance examination and the graduation season, making graduation travel a hotspot.

Since June 12, the scale of student travel groups has increased by 19% year-on-year. Some scenic spots have introduced ticket purchase preferential policies for students. The number of student tourists at Changbai Mountain Scenic Area, Baoquan Tourism Area, and Enshi Grand Canyon Scenic Area is expected to increase by 54% year-on-year.

'Avoiding the heat' is another keyword of this holiday. In some cool and relaxed small towns such as Yili in Xinjiang, Wuwei in Gansu, and Aba in Sichuan, tourist traffic is expected to increase by more than 15% year-on-year.

Guangdong has become one of this Dragon Boat Festival's popular cultural destinations thanks to its dragon boat races.

The Foshan Dragon Boat Drifting Competition attracted tourists from more than 200 cities across the country to watch.

The Yangjiang Inverse Current Dragon Boat Race in Guangdong is expected to drive a 12% year-on-year increase in local tourist scale.

In dragon boat race venues such as Suqian in Jiangsu, Haikou in Hainan, and Tongren in Guizhou, the popularity of surrounding business districts is expected to increase by 31% year-on-year.

PAN's pipeline reviewed approximately 1 open sources for this article. No human editor reviewed this article before publication.

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