NZ brand researcher Tracksuit acquires Australian AI-based startup Hall
Tue, 21 Jul 2026
Tracksuit co-founders Connor Archibald and Matthew Herbert want to remain an NZ-based company if they can. (Image: Tracksuit)
New Zealand brand-tracking company Tracksuit has acquired Australian startup Hall for an undisclosed sum.
Hall measures how brands appear in consumers’ AI searches. It was founded in Sydney in 2023.
Tracksuit’s purchase of Hall is intended to complement its own brand tracking, based on market research into people’s attitudes toward consumer brands. Those human-based surveys are largely email-based and carried out by third-party companies.
The company’s business model is to extend market and brand research to smaller compani...
